As a small business owner, you recognize that you must advertise your business. And you also know that there’s always someone ready and willing to take your money, so advertising mistakes have two ramifications:
you lose money
you lose the business you would have gained if you spent the money effectively
Let’s be honest; if you make too many advertising mistakes, you’re going to be out of business. As a small business owner, you probably hate this topic, and I applaud you for being here and working to solve this riddle. Odds are your business is dying a slow death if you’re not marketing it in some manner. And suppose you’re advertising your business using things like your understanding of the marketplace or knowing where your customers are. In that case, I’m willing to guarantee your advertising efforts are not profitable, and you, too, are traveling on a slow train to a terrible place.
Don’t get me wrong; I’m not telling you advertising is a no-win scenario. In reality, advertising should be a scientific and strategic part of your business, allowing you to measure its successes and failures accurately.
Today, measuring your success in marketing is easy if you put the proper pieces in place. This requires:
Measurable tracking elements
A campaign that accurately gives you measurable information
Relax, this is not hard to do!
I show you exactly how to create these campaigns, I call them Micro Marketing, and I’ve used them for decades in my own business. It has allowed me to know how effective my advertising efforts are, based on the amount of business each has generated… down to the penny! Here’s a step-by-step tutorial on setting up a Micro Marketing campaign on Google.
So, your first step is using measured Micro Marketing, so you know the effectiveness of your advertising campaigns and make adjustments quickly with a minimal initial expense.
This is the only way to market your business intelligently. Anything else is guessing, and I’ve seen companies making marketing decisions on guesses, and they inevitably make the same mistake over and over again for years. Sadly, this erodes the entire business because they ended up pouring thousands and thousands of dollars down the drain.
Now, let’s talk about where you’re sending your traffic because here’s where 99% of businesses get it wrong!
If you’re sending all of your web traffic directly to your website, I’m about to show you how to get 7-times more results from your ad budget!
Rather than sending them to your website, first, you send them to a Bridge Page because you are under the advertising Rule of Seven.
The Rule of Seven
The Rule of Seven states that the typical customer requires at least seven advertising messages before taking action. As a business owner, this is a powerful concept to understand!
From a tree-top perspective, if you see a conversion that cost you $1.00, did it really cost you $7.00? Did you pay for the six previous impressions needed to get that person to react to your message finally?
Often, businesses don’t feel like they’re getting enough ‘bang for their buck,’ and that’s likely because their advertising budget’s impact is reduced 7-fold!
The Bridge Page Solves The Rule of Seven Problem
A Bridge Page is a page designed to work in conjunction with a marketing message, and the purpose of this bridge page is to capture a potential customer’s email address. This is often done in exchange for something of value related explicitly to the topic.
You’ve inevitably used a bridge page, but let me give you an example. If I was an attorney, I might offer this: The 6 Biggest Incorporation Mistakes & How to Avoid Them. This would be a document that would be emailed to the person. Now, my marketing efforts to get them to this bridge page would be ads and content about incorporating your business. I would be confident that they are gathering information to start a business and are seeking the legal documents needed.
This bridge page and the document will do the following:
establish my expertise on this topic
start forming a relationship
provide a direct line of communication (email)
gives me a no-cost method to communicate directly with someone who’s actively looking for my services
In other words, that’s a compelling email for me, assuming I’ve created an adequately targeted ad campaign. I think you see the power of this, and you’ve indeed downloaded something in this manner.
Very important, this works for every type of business, whether you provide products or services, regardless of pricing, it simply works REALLY well! If someone’s searching for information on a product or service, you will get their email address if you can provide them with insight that appeals to them.
Then, you can market your message to them repeatedly to satisfy the Advertising Rule of Seven for absolutely no additional cost! Using the previous example, that $1.00 conversion can be a $1.00 conversion!
Now, you might be wondering how you can set up a Bridge Page, it’s straightforward, and unlike other options, I have a way you can do it completely free!
Here’s a company that offers an entirely free way to add a bridge page to your website. It’s not a free trial, but you can use it for free, period. It’s easy to tie into your existing web page and comes with loads of pre-loaded templates, so you can create a beautiful, high converting bridge page in just minutes!
And, best of all, it comes with an autoresponder that allows you to set up a series of emails that will be automatically be sent to every subscriber. You write the email once, and it’s sent over and over again automatically!
Appropriately done, this is a 24-7 salesperson who’s consistently delivering your message perfectly the way you want it!
I bet none of your competitors are using this type of marketing. Consider this, using a bridge page to give away valuable information creates a 7x impact for every dollar you spend advertising. So, this is one of the easiest and most effective ways to dominate your market; good luck using it, and let me know how it’s working!